Multichannel Marketing

‘One campaign does it all’ – this sums up the multi-channel marketing (MCM) approach at MedTrix NXT. We leverage technology that helps follow the customer through all phases of the marketing spectrum and individualise the optimal channel mix.

The NXT way of MCM facilitates a single customer view while bringing together several channels of opportunity to connect with the customer, establish a relationship and convey messages consistently that are sustained over a prolonged duration.

Our MCM programs utilize strategies developed to personalize the campaign and adapt based on the behavior of the target audience. Our MCM programs for increase awareness of some rare diseases and the available treatment options were hugely successful in part due to our knowledge and analysis of the characteristics and preferences of the recipients and in part due to optimization based on context of the message, relevance to the recipient, flexibility of approach and integrated communication.