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Immersive solutions

MedTrix is at the frontier of advances in immersive media. We are not just aware of these advances but work closely with innovators in new immersive technologies. MedTrix was among the first to implement web-based augmented reality with a chatbot for patient support in the pharma industry. We were among the earliest to implement virtual reality for physician engagement and made the first-ever photorealistic mixed-reality cadaveric dissection experience using HoloLens technology. We are also ready to implement new and exciting solutions with the soon-to-be launched Apple Vision Pro.

Our expertise in immersive technology is complemented by our knowledge of medical science, disease states, treatment, and challenges faced by pharma and healthcare providers. This gives us the ability to evaluate the needs of the healthcare communications community and match it with the right kind of technology to achieve extraordinary outcomes.

Augmented Reality (AR) and Virtual Reality (VR)

Mixed reality and Spatial experiences

Augmented Reality (AR) and Virtual Reality (VR)

Our immersive solutions using Augmented Reality (AR) and Virtual Reality (VR) have been used to launch brands at symposiums, help patients with complex medical conditions understand their medications better, explain the mechanism of action of a drug while detailing to physicians, or immersing them in a patient’s world. We expanded the possibilities of AR by making it compatible with web browsers, hence avoiding the need to download applications, which was a first in the pharma world. With VR, we created experiences that guided physicians treating heart failure and eye disorders like Diabetic Macular Edema, to understand patient profiles, and make treatment decisions related to newly launched medications.

Notable details: 5000 users, client satisfaction 90%, user satisfaction 9.4/10

Awards won

Mixed-reality and Spatial experiences

Mixed-reality and spatial experiences seamlessly merge real and virtual worlds and allow for interactions that are simple, organic, and intuitive. We used these capabilities to carefully create pragmatic yet audacious ideas that then became pathbreaking solutions. The HoloLens Cadaveric Facial Anatomy app is one such first-in-the-world solution that uses a holographic cadaver with true tissue and provides the experience of cadaveric dissection virtually, outside anatomy labs, while preserving the authenticity of hands-on learning with real cadavers.

Notable details: 7500 users, used in over 25 group events and over 100 small collaborative sessions, client satisfaction 90%, user satisfaction 9.8/10, developed into a mobile device compatible experience and localized and deployed over 70 countries, used as an asset for development of numerous traditional and digital training materials.

Awards won

Chatbots

MedTrix’s proprietary chatbots are a significant step-up from rule-based chatbots. Our chatbots use their inbuilt predictive intelligence capabilities, which enable faster decision-making and provide access to real-time information by rapidly identifying the purpose and context (intent and entity) of user input. Our chatbots learn from each conversation, thus ensuring customized interactions with each user.

Awards won