Celebrating a trailblazer in science-driven storytelling and healthcare innovation
We’re proud to announce that Dr. Shuja Jacob, Medical Director at MedTrix Healthcare LLC, has been recognized as a 2025 Clio Health Champion—a prestigious honor awarded to individuals driving innovation and creative excellence in health marketing.
A physician by training and a visionary in practice, Dr. Jacob brings over 15 years of expertise in medical affairs. Her leadership seamlessly blends scientific precision with creative ingenuity, consistently pushing the boundaries of how healthcare stories are told and experienced.
“Constraints in pharma communication aren’t setbacks—they’re opportunities,” says Dr. Jacob. “When science is communicated with clarity, creativity, and relevance, it can inspire meaningful action and change patient outcomes.”
That belief has powered numerous impactful initiatives under her leadership, including a standout oncology campaign addressing a rare and aggressive cancer. In a market with minimal awareness and only one FDA-approved therapy, Dr. Jacob’s strategic guidance helped reverse product decline and enabled earlier diagnosis and intervention—ensuring more patients had access to life-saving treatment.
Beyond campaign strategy, Dr. Jacob is spearheading AI-led transformation in the MedCom space. Most notably, she leads the development of a proprietary AI/ML-powered tool for MLR review automation, which significantly cuts content approval timelines—from two weeks to just hours—by streamlining reference checks across multiple content formats. Already in pilot use by top pharmaceutical companies like Daiichi Sankyo and CSL Behring, the tool is poised to redefine operational efficiency across the industry.
“It’s an exciting time to be in health innovation,” Dr. Jacob notes. “AI has the power to reimagine how we support HCPs and ultimately improve patient care. This recognition reaffirms the importance of pairing scientific rigor with inventive thinking.”
Join Us in New York
Click hereto see more from Clio Health about Dr. Shuja Jacob.
Dr. Jacob will be celebrated alongside the notable 20 Clio Health Champions at the Clio Health Awards on June 11, held at the iconic Tribeca Rooftop + 360° in New York City. We’re excited to gather as a team to celebrate this moment and spotlight the incredible impact our Medical Director continues to create.
At MedTrix, we are incredibly proud of Dr. Shuja Jacob’s recognition. Her work reflects our belief that the future of medical communications lies at the intersection of science, creativity, and purpose.
Congratulations, Shuja—your leadership continues to raise the bar for all of us.
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