Ground-breaking HCP engagement valued by our clients
This innovative tool is very important for us since we can also track the behavior of our customers. With the case player, we were able to reproduce the testing rates we see in market research and found out what factors are of most relevance to the physicians when they choose a treatment for their patients.
- The Head and Neck Cancers Lead, MSD Germany
We utilized the case player for the launch of a new indication. It reached over 1000 oncologists and other healthcare practitioners where it received an overall rating of 4.47 (out of 5). Within 6 months of deployment, the Case Player achieved better results in all KPIs compared to the existing ongoing campaigns.
- Statistics from one of the top pharma player