Please turn your device

The Patient Case Player

What is it?

To the untrained eye the Patient Case Player is a refreshingly new way to highlight patient profiles and present evidence from clinical trials. But to a keen and discerning observer, it is much more.

It is an opportunity to transform the existing tired one-size-fits-all approach with patient cases into an experience that is customized to user’s priority and need.

It is the prospect of using machine learning and rule-based algorithms to provide every healthcare practitioner with the experience they want, the information they need, and support they seek while also delivering pre-defined messages and objectives.

It is an interactive and engaging educational application that learns from users, adapts to them and, in the process, provides data-driven insights about them.

It is a multifunctional tool whose applications can vary from an interactive 3D version with photorealistic 3D patients for use in aesthetics, to a gamified version to drive guidelines’ uptake in cardiovascular and respiratory medicine, and an illustrative version that ties trial evidence to patient profiles in oncology.

What goes into making a patient case in the Patient Case Player?

A tried and tested 5-step process.

step 2
Our experts work with all stakeholders (IT infrastructure, medical, legal, regulatory/ compliance etc.) to facilitate the conduct of all processes.

step 4
The patient case is presented for review in a fully designed format as a PDF/design file/prototype to engender familiarity and ease the review process.

step 1
Use existing approved case profiles or develop new ones! If pre-approved case profiles exist, we simply import them to a template. If a new patient case must be developed, our team of expert medical writers will work with experts to develop an accurate and pertinent patient case that keeps HCPs engaged.

step 3
The graphic designers, instructional designers, and illustrators develop all the assets according to agreed specifications and craft an elegant, simple, and interactive user experience.

step 5
Our developers define rule-based algorithms and/or machine learning algorithms that can then be scaled for use with any number of cases and develop the case in the Patient Case Player.

Patient Case Player Benefits

play-img
  • A solution that enables objective-driven, case-based learning while also putting the learner in control of the experience.
  • Assists in educational disease-specific practice enhancement and/or brand positioning within recognized treatment pathways.
  • Provides installation-specific analytics that offers, insights about physicians’ choices through the case journey.

Awards

abbvie
abbvie
abbvie
msd
allergan

Business Results

interactive-design
More than 100 cases developed with the case player for branded/promotional medical education for by 9 pharma companies in the US and rest of the world
conversational-user-interface
Customized to include 3D elements for one of the Top 10 Pharma in the US & Global. Global and US business units partnered to create twelve 3D case scenarios offering detailed visuals and interactive learning for use in 10 markets.
machine-learning
KPIs for the implementation in Oncology for a Top 7 Pharma company in the US showed that success surpassed all digital campaign KPIs over the last 4 years.
interactive-design
60% improvement in accurate profile identification and stratification
conversational-user-interface
94% satisfied with overall quality of engagement with Patient Case Player
machine-learning
Greater seat time compared to other digital engagements

Patient Case Player Use Cases

  • interactions
    MSL / Rep-driven interactions
  • instructor-icon
    Presenter / instructor-led meetings
  • congress-booth
    Interaction @ Congress Booths
  • integration
    Intergration into knowledge portals
  • Used during meetings with HCPs
  • Integrated within a Veeva or similar CLM platform
instructor
  • Facilitated quality discussions during meetings
  • Helped discuss possible treatment options and outcomes
presenter
  • Engagement activity within a booth
  • Made available as a web application
congress-booth
  • Learning tool within existing portals
  • Accessible through a single sign-on
integration

Patient Case Player Use Cases

  • interactions
    MSL / Rep-driven interactions
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor
  • instructor-icon
    Presenter / instructor-led meetings
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor
  • congress-booth
    Interaction @ Congress Booths
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor
  • integration
    Intergration into knowledge portals
    • Used during meetings with HCPs
    • Integrated within a Veeva or similar CLM platform
    instructor

Innovation Partners

Many pharmaceutical companies are experiencing successful engagement with HCPs through our Patient Case Player, with bespoke architecture and content specific to their communication objectives.
abbvie
abbvie
abbvie
msd
allergan
nestle
ptc
berlin-chemie

Ground-breaking HCP engagement valued by our clients

msd
comma

This innovative tool is very important for us since we can also track the behavior of our customers. With the case player, we were able to reproduce the testing rates we see in market research and found out what factors are of most relevance to the physicians when they choose a treatment for their patients.

- The Head and Neck Cancers Lead, MSD Germany

HCP-engagement
comma

We utilized the case player for the launch of a new indication. It reached over 1000 oncologists and other healthcare practitioners where it received an overall rating of 4.47 (out of 5). Within 6 months of deployment, the Case Player achieved better results in all KPIs compared to the existing ongoing campaigns.

- Statistics from one of the top pharma player

HCP-engagement
comma

What an amazing accomplishment for everyone who worked on VPS. Please thank and congratulate everyone on your team that supported the deployment of that tool. I am truly honored to have been able to work with your team on this. It is definitely one of my career highlights. Looking forward to adding additional cases and improving the platform. Congratulations again everyone for bringing this home.

- Manager AMI Allergan Medical Institute, Facial Aesthetics.

HCP-engagement
comma

Very professional management of an innovative marketing tool

- Senior Product Manager, Berlin-Chemie AG

HCP-engagement
comma

It has been a pleasure to work with MedTrix and the final solution delivered is excellent.

- Global Marketing Manager, Rheumatology, Global Marketing and Commercial Operations, AbbVie